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Building Better Futures

Open the doors to our inspirational group

We are home to the Ambassadeurs Group. Our brands operate in the land and digital-based sectors of gaming, e-commerce, hospitality, travel, and entertainment. We recognise that the world is changing. As the needs and expectations of our employees, customers, stakeholders, and communities change, so too does our ambition to support them. We help people achieve their potential through education and learning, we support organisations and good causes that need help, and we encourage the current and next generation of businesses or entrepreneurs in tech, fashion, the arts and so much more. We provide support to the communities we work for and in. Everything we do is united by our core purpose: to raise standards and give back. We are building better futures for our people, planet, members and communities.

Learn more About us

How our group comes together

“To move forward you have to give back.”

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Giving Back

We are driven by an ambition to give back to society. We nurture small businesses and help to raise vital funds for charities. We support our staff – our WorkFamily – through charitable, sustainable, and educational initiatives. We deliver on our ambition in many ways. From big gestures – such as our industry-leading commitment to voluntarily donate 1% of our annual Gross Gaming Yield (GGY) to Research, Education and Treatment (RET), through to smaller ones such as our support for a local London gardening charity.

What we have raised

Our corporate philanthropy and community engagement is organised in four areas: Mental Health & Wellbeing, Education, Safer Gambling, and Our Community. We support key campaigns and individual charities.

Giving back

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