Events
It’s going to be a lovely day
AG’s film of its first anniversary event is a celebration of the people who made it possible
We are home to the Ambassadeurs Group. Our brands operate in the land and digital-based sectors of gaming, e-commerce, hospitality, travel, and entertainment. We recognise that the world is changing. As the needs and expectations of our employees, customers, stakeholders, and communities change, so too does our ambition to support them. We help people achieve their potential through education and learning, we support organisations and good causes that need help, and we encourage the current and next generation of businesses or entrepreneurs in tech, fashion, the arts and so much more. We provide support to the communities we work for and in. Everything we do is united by our core purpose: to raise standards and give back. We are building better futures for our people, planet, members and communities.
“To move forward you have to give back.”
We are driven by an ambition to give back to society. We nurture small businesses and help to raise vital funds for charities. We support our staff – our WorkFamily – through charitable, sustainable, and educational initiatives. We deliver on our ambition in many ways. From big gestures – such as our industry-leading commitment to voluntarily donate 1% of our annual Gross Gaming Yield (GGY) to Research, Education and Treatment (RET), through to smaller ones such as our support for a local London gardening charity.
What we have raised
£2,000,000
Our corporate philanthropy and community engagement is organised in four areas: Mental Health & Wellbeing, Education, Safer Gambling, and Our Community. We support key campaigns and individual charities.
News
AG’s commitment to safer gambling is part of its overall approach to raise standards in the industry and beyond
Podcasts
Elaine Smethurst on her career and how she’ll help Ambassadeurs Group as it broadens its work with charities and good causes
Giving Back
To mark International Women’s Day 2023, AG is making donations to women’s charities that will make a significant difference
