Giving Back
Hospitality Action is one of AG’s key charities for 2025
It’s a charity that is close to the hearts of AG – it helps with financial, emotional and mental health support for those who work in hospitality, and by doing so changes lives
We are home to the Ambassadeurs Group. Our brands operate in the land and digital-based sectors of gaming, hospitality, travel and entertainment. Everything we do is united by our core purpose: to raise standards and give back. We are building better futures for our people, community and city.
Giving Back
It’s a charity that is close to the hearts of AG – it helps with financial, emotional and mental health support for those who work in hospitality, and by doing so changes lives
Giving Back
Hospitality Action, The Felix Project and the Royal Shakespeare Company’s creative learning programme have been chosen by staff as a focus for AG’s philanthropic activity over the next 12 months
“To move forward you have to give back.”
We are driven by an ambition to give back to society. We nurture small businesses and help to raise vital funds for charities. We support our staff – our WorkFamily – through charitable, sustainable, and educational initiatives. We deliver on our ambition in many ways. From big gestures – such as our industry-leading commitment to voluntarily donate 1% of our annual Gross Gaming Yield (GGY) to Research, Education and Treatment (RET), through to smaller ones such as our support for a local London gardening charity.
What we have raised
£3,000,000
Our corporate philanthropy and community engagement is organised in five areas: Education and Employment, Supporting Londoners, Arts and Culture, Cleaner Air & Safer Gambling. We support key campaigns and individual charities.
Giving Back
It’s a charity that is close to the hearts of AG – it helps with financial, emotional and mental health support for those who work in hospitality, and by doing so changes lives
Giving Back
AG has been volunteering with Refettorio Felix in central London for several years – the team keep returning to serve up special lunches from the community kitchen
Giving Back
Westminster in central London might not be an obvious candidate for charitable giving, but AG’s 2025 focus on supporting London based charities, causes and organisations shines a light on those most in need
