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Building Better Futures

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Welcome to our inspirational Group

We are home to the Ambassadeurs Group. Our brands operate in the land and digital-based sectors of gaming, e-commerce, hospitality, travel and entertainment. Everything we do is united by our core purpose: to raise standards and give back. We are building better futures for our people, planet, members and communities.

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How our group comes together

“To move forward you have to give back.”

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Giving Back

We are driven by an ambition to give back to society. We nurture small businesses and help to raise vital funds for charities. We support our staff – our WorkFamily – through charitable, sustainable, and educational initiatives. We deliver on our ambition in many ways. From big gestures – such as our industry-leading commitment to voluntarily donate 1% of our annual Gross Gaming Yield (GGY) to Research, Education and Treatment (RET), through to smaller ones such as our support for a local London gardening charity.

What we have raised

Our corporate philanthropy and community engagement is organised in four areas: Mental Health & Wellbeing, Education, Safer Gambling, and Our Community. We support key campaigns and individual charities.

Giving back

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