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Raising standards in the gambling industry
AG’s commitment to safer gambling is part of its overall approach to raise standards in the industry and beyond
We work with businesses, charities and like-minded people who are similarly motivated to give back to society and improve lives or surroundings wherever possible. We are keen to collaborate where we can see a clear opportunity to champion people, communities, our planet and entrepreneurs, or to back causes and campaigns that truly make a difference. We do this across four areas: Mental Health & Wellbeing, Education, Safer Gambling, and Our Community.
Helps military veterans, their family and dependents, return to civilian life. Leaving the military is about more than a career change; it is an identity change and means leaving behind a support network and community. Projects include Team OppO, which champions people into sport.
A thriving local theatre in Kensington and Chelsea, which also offers outreach projects such as Well Read, which promotes wellbeing in the community. Originally a bus depot, the Theatre is a place for innovative artists of all disciplines to ‘play’ with their imaginative ideas.
With a tagline of ‘protect from gambling harm’ Better Change is about tackling gambling addiction and the connected issues such as homelessness. They do it by partnering with operators to help them raise standards through improved compliance, innovative social responsibility strategies, and safer gambling tools.
This community hub for south Westminster provides a community space and a range of programmes, activities and opportunities to support local residents and community organisations. With a focus on health and wellbeing, the charity aims to improve lives and opportunities of locals.
Our work to raise money for DEC’s Ukraine Humanitarian Appeal is a good example of how we flex our giving back to make sure it goes where it is most needed. In this instance, the DEC and its local partners provided food, water, shelter, and medical assistance for the Ukraine.
The aim is simple: to tackle hunger and help the most vulnerable in our society. They collect and deliver surplus fresh food and distribute it to charities and schools so they can provide health meals.
No girl's future should be limited by her background, gender or parental income. To help shape the future generation, the Girls' Network partners with secondary schools and colleges to match girls aged 14-19 with a female mentor.
This charity commissions research, prevention and treatment services to achieve a society where everyone is safe from gambling harm. It offers free, evidence-based, high-quality, confidential help and support to anyone who is worried about their – or someone else’s -gambling.
The Young Games and Gamblers Education Trust (YGAM) is an award-winning charity with a social purpose to inform, educate and safeguard young people against gaming and gambling harms.
This network is a community of children and volunteer mentors who connect through fun, friendship and hardship for positive social change. It supports children by providing them with a mentor – a local hero – from their London community.
This is where social enterprise and coffee expertise blend. Every cup of coffee helps change someone’s life for the better. All profit helps people experiencing homelessness, a living wage job, housing or other issues, a fresh shot at life.
The not-for-profit organisation helps igaming businesses build upon their CSR (Corporate Social Responsibility) credentials to support the growth of esports withing the growing metaverse. With safer gambling at its heart, it supports marginalised groups and minorities in iGaming careers.
News
AG’s commitment to safer gambling is part of its overall approach to raise standards in the industry and beyond
Podcasts
Elaine Smethurst on her career and how she’ll help Ambassadeurs Group as it broadens its work with charities and good causes
Giving Back
To mark International Women’s Day 2023, AG is making donations to women’s charities that will make a significant difference