
News
Raising standards in the gambling industry
AG’s commitment to safer gambling is part of its overall approach to raise standards in the industry and beyond
We are driven by an ambition to give back to society. We nurture small businesses and help to raise vital funds for charities and good causes. We support our WorkFamily through charitable, sustainable and educational initiatives. Our ambition ranges from big gestures – such as our industry-leading commitment to voluntarily donate 1% of our annual Gross Gaming Yield (GGY) to Research, Education and Treatment (RET), to smaller ones such as our support for a London gardening charity. Everything we do is united by our core purpose: to raise standards and give back. We are building better futures for our people, planet, members and communities.
We concentrate our corporate philanthropy across four areas: Mental Health & Wellbeing, Education, Safer Gambling, and Our Community. By organising our efforts in this way, we are able to make a meaningful difference, to grow and share our learnings, and to deliver key campaigns throughout the year whilst also supporting charities and causes on an ad-hoc basis.
How we behave in terms of our socially responsible agenda reflects who we are: ours is a team where everyone is welcome. We are a proudly diverse organisation, representing many cultures and languages. We promote equality, as evidenced by the people who make up our WorkFamily. We believe inclusivity allows us access to greater talent to hire, grow and retain the best team. We embrace differences. We know these differences make us stronger.
Our Future“We rise by lifting others.”
News
AG’s commitment to safer gambling is part of its overall approach to raise standards in the industry and beyond
Podcasts
Elaine Smethurst on her career and how she’ll help Ambassadeurs Group as it broadens its work with charities and good causes
Giving Back
To mark International Women’s Day 2023, AG is making donations to women’s charities that will make a significant difference