AG donates £25,000 to support The Felix Project’s Big Give campaign

The additional donation from AG means more than half a million meals will be provided for London’s children in need over the summer.

School is out for the summer. But for some children that can mean they go hungry because their parents can’t afford to feed them. The Felix Project, which was set up in 2016 to tackle food inequality, has raised just over £200,000 for its Primary Schools and Holiday Programmes to provide meals for some of London’s most vulnerable children.

Ambassadeurs Group (AG) donated £25,000 to their Big Give campaign; adding to donations it has already made to the charity. This donation – together with other smaller corporate donations, and one other large donor – created a £50,000 pot. It was matched with £50,000 from The Childhood Trust and meant the charity had £100,000 of funds available for matching from the public phase of the campaign.

The Big Give campaign doubled donations through match funding, raising a massive £200,000 to ensure children eligible for free school meals will continue to enjoy nutritious meals throughout the summer.

‘A huge thank you again for all your work in raising this money, and the work you do to champion Felix at Ambassadeurs Group,’ said Kieran Skelton, Partnerships Manager at The Felix Project. ‘Overall, the campaign raised £201,500, which means we can rescue and deliver enough food for roughly 567,000 meals. We would not have been able to reach anywhere near that goal without AG; your initial £25,000 allowed us to access £100,000 in total during the campaign.’

Food for future lives

Krishna Hathi, AG’s Charity Initiatives Advisor, said: ‘We know how important the work of The Felix Project is in term time – and that is even more important during the holidays. We are delighted to continue to support this initiative that is not just about delivering meals, it is about ensuring children have the fuel for learning and health both now and for the future.’

The work of the Felix Project makes a meaningful difference. Research by the charity revealed more than two thirds (68%) of teachers are concerned that at least one child in their class will experience hunger during the summer because their parents can’t afford to feed them.

The Felix Project rescues and redistributes good, surplus food from shops, restaurants and delis – food that would otherwise go to waste. It then sorts and delivers this high-quality, nutritious mix of fresh fruit and vegetables, baked goods, salads, meat and fish, to over 1,000 charities, primary schools and holiday programmes in London.